Co-Founder of Spring Hill College's first National Give Day
As a Senior Seminar project, my classmate and I founded a national fundraising campaign for our college, Spring Hill College. The campaign raised over $66,000 in a 24-hour period with 248 gifts. We created, planned and installed Spring Hill College's first National Give Day on March 19, 2015. We utilized Facebook and emails to reach our audience. Although it took months of planning, the social media campaign began only two weeks before Give Day. Check out the social media campaign on Facebook at https://www.facebook.com/SHCNationalGiveDay and on our alumni networking site www.BadgerNet.shc.edu/giveday. Below are some of the art pieces and videos I created to help gain publicity for the online giving event, as well as the seminar paper with research and reasoning behind the first Give Day held by the College.
SHC National Give Day Seminar Paper | |
File Size: | 306 kb |
File Type: | docx |
Five Easy Steps to Give
This Five Easy Steps to Give image was created to show potential donors how easy it is to give back to Spring Hill College on its National Give Day. Through Adobe InDesign, I was able to create a simple yet affective graphic to reach alumni nationwide. I also photographed the school mascot, a badger, to use throughout the campaign.
Give Day Cover Photo and Email Banner
Under supervision of the Communications Department at the Office of Advancement, I was able to create the email header and Facebook cover photo for the event through Adobe InDesign. Using a photo I shot of the famous St. Joseph Chapel and the Spring Hill College logo, I was able to create a simple but enticing image to captivate potential donors.